Media and entertainment OTTs have seen a surge in active users and time spent on platform especially post Covid-19. However, for OTT apps to become the dominant channel of content delivery, the experience on them must match that of linear satellite TV where buffering and slow play start times are unknown concepts. Whether it is VoD apps, news apps or other video based social apps, mastering the art of content delivery is mission critical to the business.

In this highly competitive market, where there exist not only bigger international Apps but also regional players, success is determined by the quality of experience that the Apps are able to deliver. Often, the blame of poor experience is put on network service providers but with the entry of new technology like 5G, Wi-Fi 6 and Edge CDNs, onus of experience is going to be as much on first and middle mile as in last mile components. Combine this with the complexity of various device / OS combinations delivering consistent user experience becomes a challenging task

MOZARK’s end-to-end Connected Experience Platform is an industry unique platform that allows video-based app providers to test the user experience pre-launch and integrate automated UX performance testing as an integral part of DevOps. With our proprietary Application Quality Index (AQI) which aggregates several KPIs around Responsiveness, Streaming, Video and Audio quality, one can get a normalized comparison of user experience across peer apps in the category. Our global device cloud enables OTT providers to test in locations where the content is actually used on networks where it is consumed! Whether it is security, localisations, load, functional or performance testing, our global device cloud enables our customers to get a comprehensive view of their app quality.

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Smart Media

High quality video streaming experience is essential to the growth of an OTT player. MOZARK’s integrated.

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Experience is All

Perfect connectivity anywhere and anytime is a major challenge not only for consumers, enterprises and public entities but also for mission critical situations that will be powered by new age technologies such as 5G and IOT. Mozark’s connectivity experience platform that is aimed at measuring, diagnosing, and enhancing connectivity QoE.

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